About CPPA

In November of 2020, California voters approved Proposition 24, the California Privacy Rights Act of 2020 (CPRA). The CPRA added new privacy protections to the California Consumer Privacy Act of 2018

The California Privacy Rights Act established a new agency, the California Privacy Protection Agency (CPPA) to implement and enforce the law. The CPPA is governed by a five-member Board.

Jennifer M. UrbanJennifer M. Urban was appointed by California Governor Gavin Newsom in March 2021 to be the inaugural Chair of the California Privacy Protection Agency Board. Urban is a Clinical Professor of Law at the University of California, Berkeley School of Law, where she is Director of Policy Initiatives at the Samuelson Law, Technology & Public Policy Clinic. Prior to joining Berkeley Law, she founded and directed the USC Intellectual Property & Technology Law Clinic at the University of Southern California, Gould School of Law. Before that, she was the Samuelson Clinic’s first fellow and an attorney with the Venture Law Group in Silicon Valley. She holds a B.A. in biological science (concentration in neurobiology and behavior) from Cornell University, and a J.D. (with law and technology certificate) from Berkeley Law.

Alastair MactaggartAlastair Mactaggart is the Founder of Californians for Consumer Privacy, a nationally-recognized consumer privacy advocacy group, and is responsible for creating the two strongest consumer privacy laws in the United States. From 2016-2018 he created and led a ballot measure which resulted in the passage of the California Consumer Privacy Act (CCPA), and in 2019-2020, Mr. Mactaggart authored and sponsored the California Privacy Rights Act, which was successfully passed through ballot initiative Proposition 24 and gave Californians among the most comprehensive privacy rights in the world. He has over 30 years of experience in management, real estate development, and nonprofit leadership, and has a BA and MBA from Harvard University.

Lydia de la TorreLydia de la Torre was appointed to the CPPA Board by the California Senate President pro Tempore Toni G. Atkins in March 2021 and served on the Advisory Board of Californians for Consumer Privacy during the Prop 24 ballot campaign. She is an affiliated researcher at the CeDAR center and teaches privacy, data protection, and A.I. courses at UC Davis Law and U.C. Law San Francisco (formerly UC Hastings). Prof. de la Torre is the founding partner of the teaching law firm Golden Data Law (GDL). GDL serves clients in the not-for-profit sector, and its mission is to mentor a diverse and inclusive group of law students and recent grads so that they can grow into solid ethical professionals. Prior to her appointment, Prof. de la Torre served as an of-counsel to Squire Patton Boggs and had in-house counsel roles at several multinational organizations. Prof. de la Torre is an international expert in data protection issues and the European Union's approach to regulating data and A.I. in particular. Her background brings unique experience-based knowledge to the CPPA Board.

Vinhcent LeVinhcent Le is the designee of Speaker Anthony Rendon. Le currently serves as a Technology Equity attorney at the Greenlining Institute, focusing on consumer privacy, closing the digital divide, and preventing algorithmic bias. Le’s work has helped secure funding to increase broadband access, improve and modernize the California Lifeline Program, and create a program to provide laptops to low-income students in California. Prior to his current position, he served as a law clerk in the Orange County Public Defender’s Office, the Office of Medicare Hearing and Appeals, and the Small Business Administration. Le received a J.D. from the University of California, Irvine School of Law, and a B.A. in Political Science from the University of California, San Diego.