CPPA to Hold Virtual Preliminary Stakeholder Session Regarding Data Broker Accessible Deletion Mechanism
The California Privacy Protection Agency (CPPA) invites the public to attend a virtual stakeholder session on Wednesday, June 26, 2024, from 10:00 am to 2:00 pm PDT to learn about and provide feedback on the data broker accessible deletion mechanism. The accessible deletion mechanism will allow consumers to request to delete their non-exempt personal information held by data brokers through a single request submitted to the Agency. The virtual session will include a brief presentation by CPPA staff on the accessible deletion mechanism requirements.
In addition to the online forum, the Agency also invites interested parties to submit preliminary written comments on certain requirements for the accessible deletion mechanism and other public policy considerations by 5:00 p.m. PT on Tuesday, June 25, 2024.
More information, including a copy of the invitation for preliminary comment is available here.
Please note, the CPPA has not yet introduced draft regulations on this topic, and this event is being held in advance of any formal rulemaking process. Additional public meetings will take place as part of the formal rulemaking process.
Location and Time:
June 26, 2024, 10:00 AM to 2:00 PM Pacific Time (streamed via Zoom)
Registration is not required but highly encouraged so we can best accommodate attendees.
About the Data Broker Accessible Deletion Mechanism
Senate Bill 362 (SB 362) tasked the Agency with creation, administration, and enforcement of the data broker accessible deletion mechanism. A data broker is defined as a business that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not have a direct relationship. SB 362 tasks the Agency with establishing the Data Broker Delete Requests and Opt-Out Platform (DROP), which allows consumers to request from all data brokers the deletion of all non-exempt personal information related to the consumer through a single deletion request to the Agency.
About CPPA
In November 2020, California voters approved Proposition 24, also known as the California Privacy Rights Act (CPRA). The CPRA amended and expanded the California Consumer Privacy Act of 2018 (CCPA) by adding additional consumer privacy rights and obligations for businesses. It also established the California Privacy Protection Agency and tasked it with responsibilities to implement and enforce the law, including updating current regulations and implementing new ones.
Contact: databrokers@cppa.ca.gov