CalPrivacy Launches Privacy Tips to Help Californians Protect Their Personal Data
SACRAMENTO – The California Privacy Protection Agency has chosen the new public-facing name of CalPrivacy. The name underscores the agency’s commitment to operationalizing privacy rights and delivering clear, consumer-friendly guidance to all Californians.
While the agency’s formal name remains the California Privacy Protection Agency, it has transitioned from using “CPPA” to the more consumer-friendly public name of CalPrivacy.
In keeping with the new name, CalPrivacy featured eight simple privacy tips on Privacy.ca.gov to help Californians better understand and safeguard their personal information. The new tips cover a wide range of topics to help individuals take control of their online privacy including how to:
- Enable opt-out preference signals
- Submit a privacy request
- Limit website tracking
- Limit mobile device tracking
- Secure your account
- Monitor breaches and watch for scams
- Submit a complaint
- And more
CalPrivacy continues to add robust resources to make privacy more accessible to everyday Californians. The agency encourages consumers to visit Privacy.ca.gov, a central hub for information about consumer data rights, business responsibilities, and online privacy protections. The site offers a wide variety of resources, including:
- Your California privacy rights
- Privacy tips for older Californians
- Privacy videos on opting-out and dark patterns
- Expert insights into privacy for consumers on the CPPA Blog
In January 2026, CalPrivacy will launch the Delete Request and Opt-Out Platform (DROP), a first-of-its-kind system that will allow Californians to delete their information from data brokers in a single step. Be the first to hear about updates, launch announcements and privacy tips; sign up for our mailing lists and follow us on Facebook, Instagram, X, Bluesky, and LinkedIn.
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The California Privacy Protection Agency (CalPrivacy) is committed to promoting the education and awareness of consumers' privacy rights and businesses' responsibilities under the California Consumer Privacy Act.
Individuals can visit privacy.ca.gov to access helpful and up-to-date information on how to exercise their rights and protect their personal information. In addition, CalPrivacy’s website provides important information about Board Meetings, announcements, and the rulemaking process.